The EFE matrix has shown us that consumer interests of having natural fresh products (1) is the biggest opportunity in the market.
The second most representative opportunity is the lack of bbq sauce companies that are completelly organic (7). However, the company is not capable to diversify its products in the short term.
Restaurants interested on high quality products (3) is vital for our company to enter into the high quality restaurants, however it is important to have clear facts when convincing restaurants of the benefits of using our premium organic bbq sauce.
Threats
The recent harsh decrease on internal demand (11) can jeopardize not only whether if Burger Market would decide to purchase our organic sauce but we could extend our debt with suppliers if our organic bbq sauce is not consumed in the quantities we expect.
Inflation could increase the price of our raw supplies which could reduce our net income considerably. Is is important to negotiate prices of products in advance to avoid any surprices.